The promotinal bot of Katy Perry’s Mad Love fragrance will allow you to go through quizzes to win one of five bottles signed by Katy herself.
The bot is a kind of quiz and chat combination: you are asked questions, some has no influence on the results of the quiz and the question is accompanied by photos and gifs (with Katy, of course). You may refer it to your friends, receive stickers and request more information about the perfume.
The bot is just another tool for distribution and ads. There is nothing really special about it, some teenagers and Katy’s fans will probably like the bot, at least 5 of them….